Nike Cuts Jobs and Forecasts Revenue Decline Amid China Slump
Nike announces job cuts and a restructuring plan to save $2.5 billion as sales slump in China and North America worsen.
Headline and summary written by an AI model from the linked articles; not reviewed by a person. How this was made
This story has stopped developing; this page is its permanent record. More from that day
The odds
Each tick is a source publishing on this story · 2 more published before price tracking began
Price data
| Time | Chance of yes |
|---|---|
| now | 99% |
| 2 Oct, 22:02 UTC | 99% |
| 30 Sept, 22:39 UTC | 55% |
Replay the odds, article by article
Step through each article in the order it published and watch Dividend respond.
The story so far
7 publishers have covered this in 15 articles since 29 Sept 2026. Quartz published first, on 29 September at 14:20 UTC; News Feed followed 13h 40m later. The most recent article, from Bloomberg Markets, appeared on 2 October at 21:55 UTC.
Outlets reporting it: News Feed (major outlet), CNBC (major outlet), Bloomberg Markets (major outlet), Quartz, MarketWatch, Protos, SI Feed.
3 prediction markets price this story:
- Dividend — resolved “Yes” on 2 Oct 2026.
- Nike — the market puts it at 28%, closing 1 Jan 2027. The outcome is Yes if Nike leaves the Dow Jones Industrial Average between June 25, 2026, and January 1, 2027. The outcome is No if it stays in the index during that period. Readers often mistake the news headline for the resolution trigger instead of waiting for an official removal announcement.
- Nike — the market puts it at 51%, with $4 traded in the last 24 hours, closing 15 Feb 2027. The outcome is Yes if Nike airs a qualifying advertisement during the official national 2027 Big Game broadcast. The outcome is No if this specific event does not occur. Readers often mistake the linked news story about Bank of America for the resolution criteria, but only the Super Bowl ad matters.
Odds are the market's probability that the outcome happens, updated every few minutes. They are information about what traders expect, not a forecast we make and not investment advice.
How it unfolded
Every source in the order it published, with the odds on Dividend at that moment. A dash means the source published before we started tracking prices.
- QuartzNike is cutting thousands of China online distributors to halt discounting and rebuild its brand—
- News FeedHow Nike fell off the pace in China—
- CNBCNike is set to report earnings after the bell. Here's what to expect55%
- Bloomberg MarketsNike Investors Focused on China, CEO Ahead of Earnings55%
- MarketWatchNike’s troubles are mounting, and sales could fall further55%
- QuartzNike cut its full-year revenue outlook after missing first-quarter estimates55%
- News FeedNike to cut jobs as it forecasts revenue decline in the coming year55%
- Bloomberg.comNike Warns Sales Slump Will Worsen This Fiscal Year55%
- Bloomberg TechnologyNike Earnings Disappoint as China Sales Lag55%
- ProtosNike warns of layoffs as stock hits 13-year low55%
Show 5 later sources
- QuartzNike is cutting jobs and projecting a high-single-digit revenue decline as China sales drop 26%55%
- Bloomberg TechnologyNike Slides on Job Cuts; Broadcom Gathers AI Chip Funding | Stock Movers55%
- Bloomberg TechnologyNike’s Worsening Slump Forces CEO to Rethink Turnaround55%
- SI FeedNike's Game Plan Involves Benching Air Jordan in 202755%
- Bloomberg MarketsMorgan Stanley's Nike Analyst on quarterly earnings55%
- Market resolved: Yes
Sources
Every article we clustered into this story. Headlines link to the publisher.
- Morgan Stanley's Nike Analyst on quarterly earnings Bloomberg Markets ·
- Nike’s Worsening Slump Forces CEO to Rethink Turnaround Bloomberg Technology ·
- Nike Slides on Job Cuts; Broadcom Gathers AI Chip Funding | Stock Movers Bloomberg Technology ·
- Nike Earnings Disappoint as China Sales Lag Bloomberg Technology ·
- Nike Warns Sales Slump Will Worsen This Fiscal Year Bloomberg.com ·
- Nike to cut jobs as it forecasts revenue decline in the coming year News Feed ·
Show 9 more sources
- Nike Investors Focused on China, CEO Ahead of Earnings Bloomberg Markets ·
- Nike is set to report earnings after the bell. Here's what to expect CNBC ·
- How Nike fell off the pace in China News Feed ·
- Nike's Game Plan Involves Benching Air Jordan in 2027 SI Feed
- Nike is cutting jobs and projecting a high-single-digit revenue decline as China sales drop 26% Quartz
- Nike warns of layoffs as stock hits 13-year low Protos
- Nike cut its full-year revenue outlook after missing first-quarter estimates Quartz
- Nike’s troubles are mounting, and sales could fall further MarketWatch
- Nike is cutting thousands of China online distributors to halt discounting and rebuild its brand Quartz
Related prediction markets
Linked by software because they are about the same subject. Most ask a different question from the one this story reports, so read each market's own question. How often the link is right
- Resolved Dividend Yes 35d ago
The market favoured Yes at 99% a day out, and it won. How often it's right
Wrong market?
- Kalshi Nike 28%
Does the market have this right?
Wrong market?
- Kalshi Nike 51% +1
Does the market have this right?
Wrong market?
Have your say
Your call. How does this end?
Free, no money involved. Calls are scored against the market's price when you make them, so backing an underdog that wins scores most. Leaderboard · Your calls
In this story
- Nike
- Elliott Hill
- China
- North America