Salesforce to Buy Marketing Platform Braze for $5.7 Billion

The company agreed to acquire the customer engagement firm in a cash deal valued at approximately $5.66 billion, including debt.

4 publishers · 4 articles · first seen 20 Oct 2026 · updated 18d ago

Headline and summary written by an AI model from the linked articles; not reviewed by a person. How this was made

First reported by Bloomberg Technology, 30 min ahead of the next publisher · who breaks stories first

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The story so far

4 publishers have covered this in 4 articles since 20 Oct 2026. Bloomberg Technology published first, on 20 October at 12:12 UTC; Quartz followed 30 min later. The most recent article, from theinformation.com, appeared on 20 October at 17:02 UTC.

Outlets reporting it: Bloomberg Technology (major outlet), Quartz, MarketWatch, theinformation.com.

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Salesforce
Braze

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