Nostalgia fuels Lego sales surge and Toys 'R' Us store revival
Adult collectors are driving a toy boom that has boosted Lego revenues by 21% and enabled Toys "R" Us to open 120 new stores.
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The story so far
2 publishers have covered this in 2 articles since 24 Sept 2026. Fortune published first, on 24 September at 20:17 UTC; The Guardian Business followed 12h 44m later. The most recent article, from The Guardian Business, appeared on 25 September at 09:00 UTC.
Outlets reporting it: The Guardian Business (major outlet), Fortune.
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Sources
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In this story
- Lego
- Toys "R" Us