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Netflix Forecasts Slowing Sales Growth for Fourth Consecutive Quarter

The streaming giant reported third-quarter earnings that beat expectations but projected a fourth straight quarter of declining sales growth, prompting investor concern.

14 publishers · 33 articles · first seen 20 Oct 2026 · updated 16d ago

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The odds

How the odds moved · Netflix
0%50%100%43%22 Sept, 21:53 UTCnowThe Hollywood Reporter: Netflix Is Searching For Its Next Big Story. The Protagonist? Itself · 21 Oct, 20:09 UTCBusiness: Is Netflix losing the plot? · 21 Oct, 18:37 UTCCNBC: Netflix has dipped its toe into theatrical. Is it ready to jump in? · 21 Oct, 18:32 UTCBloomberg Technology: Ads Offer Netflix Flexibility: Phillips Securities' Wang · 21 Oct, 17:58 UTCBloomberg Technology: AT&T Falls on Earnings Miss; Netflix Reports Slowing Growth | Stock Movers · 21 Oct, 15:17 UTCBloomberg Markets: Netflix Eyes Sports to Drive Growth · 21 Oct, 14:16 UTCVariety: Netflix Stock Deflates to Two-Year Low. What Will It Take to Revive Revenue Growth? · 21 Oct, 12:06 UTCThe Hollywood Reporter: Netflix Stock and Price Targets Drop as Wall Street Debates If the Streamer Can Flip the Script · 21 Oct, 11:19 UTCNews Feed: Netflix’s $300bn problem: lack of hits piles pressure on streaming giant · 21 Oct, 04:00 UTCBloomberg Markets: Netflix Sales Growth to Decline for Fourth Quarter in a Row · 20 Oct, 21:58 UTCBloomberg.com: Netflix Sales Growth Declines, SpaceX Profit Beats, More · 20 Oct, 21:06 UTCThe Verge: Netflix is telling investors not to worry, even though you’re watching less and less · 20 Oct, 20:52 UTCBloomberg Technology: The Takeaways From Netflix's Earnings Report and Forecast · 20 Oct, 20:25 UTCBloomberg.com: Stocks Close Mixed, Netflix Growth Disappoints, SpaceX Beats · 20 Oct, 20:19 UTCThe Hollywood Reporter: Netflix Beats Q3 Earnings Estimates But Braces Wall Street for 2026 Ad Sales Whiff · 20 Oct, 20:16 UTCVariety: Netflix Q3 Revenue Meets Wall Street Estimates, Q4 Earnings Will Be Crimped by Costs Associated With Mass Layoffs · 20 Oct, 20:13 UTCNews Feed: Netflix gives downbeat outlook as streaming hits dry up · 20 Oct, 20:10 UTCThe New York Times: Netflix Is Great at Making Money. Its Problem Is Keeping Viewers Hooked. · 20 Oct, 20:01 UTCBloomberg Markets: Netflix Looks to Bounce Back From $135 Billion Wipeout · 20 Oct, 17:09 UTCBloomberg Markets: Netflix Needs Blockbusters to Reverse Its $135 Billion Wipeout · 20 Oct, 08:56 UTCInc.: Netflix Laid Off 1,000 People and Posted Record Profits. It Made a Massive Branding Mistake · 22 Oct, 16:30 UTCInc.: Netflix Just Reported a Record Quarter, 6 Days After Announcing It Was Laying Off 1,000 Employees · 21 Oct, 18:15 UTCDeadline: Netflix Jitters: Valid Concerns Or Market Overreaction? – “One Breakout Hit Could Shift Sentiment” · 21 Oct, 17:56 UTCDeadline: Ted Sarandos Insists Netflix “Strategy Is Unchanged” As Execs Are Pressed About Growth Strategy · 20 Oct, 23:52 UTCAll Content from Business Insider: Netflix's co-CEO says the streamer needs to make better US shows and movies · 20 Oct, 22:24 UTCAll Content from Business Insider: Netflix used to chat a lot about its plans for video games and podcasts. Not anymore. · 20 Oct, 22:08 UTCtheinformation.com: Netflix Revenue Growth Hits Three-Year Low · 20 Oct, 21:46 UTCMarketWatch: Netflix vows to revive viewership trends, but investors hit ‘sell’ on the stock · 20 Oct, 20:54 UTCDeadline: Skeptical Wall Street Dings Netflix On Soft Revenue Forecast · 20 Oct, 20:43 UTCQuartz: Netflix is cutting its 2026 ad revenue forecast to $2.7 billion from $3 billion · 20 Oct, 20:39 UTCDeadline: Netflix Eyeing More Third-Party Partnerships After Launch With France’s TF1 · 20 Oct, 20:19 UTCDeadline: Netflix Stock Falls Despite Solid Q3 Results On Lowered Q4 Revenue And Advertising Guidance · 20 Oct, 20:13 UTCAll Content from Business Insider: Netflix shares sink 6% despite earnings beat after a dramatic content executive shake-up · 20 Oct, 20:08 UTC

Each tick is a source publishing on this story

Price data
TimeChance of yes
now43%
12 Oct, 21:54 UTC43%
7 Oct, 00:35 UTC50%
3 Oct, 02:33 UTC42%
2 Oct, 22:42 UTC39%
2 Oct, 18:13 UTC40%
26 Sept, 00:49 UTC90%
25 Sept, 05:24 UTC64%
25 Sept, 00:52 UTC35%
24 Sept, 23:14 UTC63%
23 Sept, 23:08 UTC43%
23 Sept, 22:12 UTC46%
22 Sept, 21:53 UTC42%

The story so far

14 publishers have covered this in 33 articles since 20 Oct 2026. Bloomberg Markets published first, on 20 October at 08:56 UTC; The New York Times followed 11h 05m later. The most recent article, from Inc., appeared on 22 October at 16:30 UTC.

Outlets reporting it: Bloomberg Technology (major outlet), The New York Times (major outlet), News Feed (major outlet), Variety (major outlet), The Hollywood Reporter (major outlet), The Verge (major outlet), CNBC (major outlet), Business (major outlet), All Content from Business Insider, Deadline, Quartz, MarketWatch and 2 more, all listed under Sources below.

3 prediction markets price this story:

  • Netflix — the market puts it at 43%, closing 31 Mar 2027. The outcome is Yes if a Paramount representative mentions Netflix during the upcoming earnings call or its question-and-answer session. The outcome is No if this mention does not occur within that specific event. Readers often mistake the source of truth, assuming any news report counts rather than only direct statements from Paramount representatives.
  • KPop Demon Hunters — resolved “No” on 21 Oct 2026.
  • Before 2027 — the market puts it at 13%, closing 31 Dec 2026. The market resolves to Yes if Netflix announces a national price increase for its Standard with ads monthly subscription that is greater than zero percent before January 1, 2027. Otherwise, it resolves to No. Readers often mistake the linked Disney+ story as relevant, but only Netflix pricing changes count toward this resolution.

Odds are the market's probability that the outcome happens, updated every few minutes. They are information about what traders expect, not a forecast we make and not investment advice.

How it unfolded

Every source in the order it published, with the odds on Netflix at that moment. A dash means the source published before we started tracking prices.

  1. Bloomberg MarketsNetflix Needs Blockbusters to Reverse Its $135 Billion Wipeout43%
  2. Bloomberg MarketsNetflix Looks to Bounce Back From $135 Billion Wipeout43%
  3. The New York TimesNetflix Is Great at Making Money. Its Problem Is Keeping Viewers Hooked.43%
  4. All Content from Business InsiderNetflix shares sink 6% despite earnings beat after a dramatic content executive shake-up43%
  5. News FeedNetflix gives downbeat outlook as streaming hits dry up43%
  6. VarietyNetflix Q3 Revenue Meets Wall Street Estimates, Q4 Earnings Will Be Crimped by Costs Associated With Mass Layoffs43%
  7. DeadlineNetflix Stock Falls Despite Solid Q3 Results On Lowered Q4 Revenue And Advertising Guidance43%
  8. The Hollywood ReporterNetflix Beats Q3 Earnings Estimates But Braces Wall Street for 2026 Ad Sales Whiff43%
  9. Bloomberg.comStocks Close Mixed, Netflix Growth Disappoints, SpaceX Beats43%
  10. DeadlineNetflix Eyeing More Third-Party Partnerships After Launch With France’s TF143%
  11. Show 23 later sources
    1. Bloomberg TechnologyThe Takeaways From Netflix's Earnings Report and Forecast43%
    2. QuartzNetflix is cutting its 2026 ad revenue forecast to $2.7 billion from $3 billion43%
    3. DeadlineSkeptical Wall Street Dings Netflix On Soft Revenue Forecast43%
    4. The VergeNetflix is telling investors not to worry, even though you’re watching less and less43%
    5. MarketWatchNetflix vows to revive viewership trends, but investors hit ‘sell’ on the stock43%
    6. Bloomberg.comNetflix Sales Growth Declines, SpaceX Profit Beats, More43%
    7. theinformation.comNetflix Revenue Growth Hits Three-Year Low43%
    8. Bloomberg MarketsNetflix Sales Growth to Decline for Fourth Quarter in a Row43%
    9. All Content from Business InsiderNetflix used to chat a lot about its plans for video games and podcasts. Not anymore.43%
    10. All Content from Business InsiderNetflix's co-CEO says the streamer needs to make better US shows and movies43%
    11. DeadlineTed Sarandos Insists Netflix “Strategy Is Unchanged” As Execs Are Pressed About Growth Strategy43%
    12. News FeedNetflix’s $300bn problem: lack of hits piles pressure on streaming giant43%
    13. The Hollywood ReporterNetflix Stock and Price Targets Drop as Wall Street Debates If the Streamer Can Flip the Script43%
    14. VarietyNetflix Stock Deflates to Two-Year Low. What Will It Take to Revive Revenue Growth?43%
    15. Bloomberg MarketsNetflix Eyes Sports to Drive Growth43%
    16. Bloomberg TechnologyAT&T Falls on Earnings Miss; Netflix Reports Slowing Growth | Stock Movers43%
    17. DeadlineNetflix Jitters: Valid Concerns Or Market Overreaction? – “One Breakout Hit Could Shift Sentiment”43%
    18. Bloomberg TechnologyAds Offer Netflix Flexibility: Phillips Securities' Wang43%
    19. Inc.Netflix Just Reported a Record Quarter, 6 Days After Announcing It Was Laying Off 1,000 Employees43%
    20. CNBCNetflix has dipped its toe into theatrical. Is it ready to jump in?43%
    21. BusinessIs Netflix losing the plot?43%
    22. The Hollywood ReporterNetflix Is Searching For Its Next Big Story. The Protagonist? Itself43%
    23. Inc.Netflix Laid Off 1,000 People and Posted Record Profits. It Made a Massive Branding Mistake43%
  12. Current odds43%

Sources

Every article we clustered into this story. Headlines link to the publisher.

  1. Netflix Is Searching For Its Next Big Story. The Protagonist? Itself The Hollywood Reporter ·
  2. Is Netflix losing the plot? Business ·
  3. Netflix has dipped its toe into theatrical. Is it ready to jump in? CNBC ·
  4. Ads Offer Netflix Flexibility: Phillips Securities' Wang Bloomberg Technology ·
  5. AT&T Falls on Earnings Miss; Netflix Reports Slowing Growth | Stock Movers Bloomberg Technology ·
  6. Netflix Eyes Sports to Drive Growth Bloomberg Markets ·
Show 27 more sources
  1. Netflix Stock Deflates to Two-Year Low. What Will It Take to Revive Revenue Growth? Variety ·
  2. Netflix Stock and Price Targets Drop as Wall Street Debates If the Streamer Can Flip the Script The Hollywood Reporter ·
  3. Netflix’s $300bn problem: lack of hits piles pressure on streaming giant News Feed ·
  4. Netflix Sales Growth to Decline for Fourth Quarter in a Row Bloomberg Markets ·
  5. Netflix Sales Growth Declines, SpaceX Profit Beats, More Bloomberg.com ·
  6. Netflix is telling investors not to worry, even though you’re watching less and less The Verge ·
  7. The Takeaways From Netflix's Earnings Report and Forecast Bloomberg Technology ·
  8. Stocks Close Mixed, Netflix Growth Disappoints, SpaceX Beats Bloomberg.com ·
  9. Netflix Beats Q3 Earnings Estimates But Braces Wall Street for 2026 Ad Sales Whiff The Hollywood Reporter ·
  10. Netflix Q3 Revenue Meets Wall Street Estimates, Q4 Earnings Will Be Crimped by Costs Associated With Mass Layoffs Variety ·
  11. Netflix gives downbeat outlook as streaming hits dry up News Feed ·
  12. Netflix Is Great at Making Money. Its Problem Is Keeping Viewers Hooked. The New York Times ·
  13. Netflix Looks to Bounce Back From $135 Billion Wipeout Bloomberg Markets ·
  14. Netflix Needs Blockbusters to Reverse Its $135 Billion Wipeout Bloomberg Markets ·
  15. Netflix Laid Off 1,000 People and Posted Record Profits. It Made a Massive Branding Mistake Inc.
  16. Netflix Just Reported a Record Quarter, 6 Days After Announcing It Was Laying Off 1,000 Employees Inc.
  17. Netflix Jitters: Valid Concerns Or Market Overreaction? – “One Breakout Hit Could Shift Sentiment” Deadline
  18. Ted Sarandos Insists Netflix “Strategy Is Unchanged” As Execs Are Pressed About Growth Strategy Deadline
  19. Netflix's co-CEO says the streamer needs to make better US shows and movies All Content from Business Insider
  20. Netflix used to chat a lot about its plans for video games and podcasts. Not anymore. All Content from Business Insider
  21. Netflix Revenue Growth Hits Three-Year Low theinformation.com
  22. Netflix vows to revive viewership trends, but investors hit ‘sell’ on the stock MarketWatch
  23. Skeptical Wall Street Dings Netflix On Soft Revenue Forecast Deadline
  24. Netflix is cutting its 2026 ad revenue forecast to $2.7 billion from $3 billion Quartz
  25. Netflix Eyeing More Third-Party Partnerships After Launch With France’s TF1 Deadline
  26. Netflix Stock Falls Despite Solid Q3 Results On Lowered Q4 Revenue And Advertising Guidance Deadline
  27. Netflix shares sink 6% despite earnings beat after a dramatic content executive shake-up All Content from Business Insider

Related prediction markets

Linked by software because they are about the same subject. Most ask a different question from the one this story reports, so read each market's own question. How often the link is right

  • Kalshi Netflix 43% $0 24hends 31 Mar 2027

    Does the market have this right?

    Wrong market?

  • Resolved KPop Demon Hunters No 17d ago

    The market favoured No at 57% a day out, and it won. How often it's right

    Wrong market?

  • Kalshi Before 2027 13% $0 24hends 31 Dec 2026

    Does the market have this right?

    Wrong market?

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