De Beers Bets on Natural Diamond Demand to Counter Lab-Grown Rivals
The company aims to restore market share by leveraging a cultural shift toward natural products amid competition from lab-grown alternatives.
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2 publishers have covered this in 2 articles since 27 Sept 2026. News Feed published first, on 27 September at 04:00 UTC; businessinsider.com followed 8h 57m later. The most recent article, from businessinsider.com, appeared on 27 September at 12:57 UTC.
Outlets reporting it: News Feed (major outlet), businessinsider.com.
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In this story
- De Beers