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Hackers trick Asos employee to access customer data

The retailer confirms a breach after attackers impersonated a trusted contact to steal login credentials, causing shares to fall.

11 publishers · 16 articles · first seen 6 Oct 2026 · updated 30d ago

Headline and summary written by an AI model from the linked articles; not reviewed by a person. How this was made

First reported by Hacker News, 5 min ahead of the next publisher · who breaks stories first

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The story so far

11 publishers have covered this in 16 articles since 6 Oct 2026. Hacker News published first, on 6 October at 10:15 UTC; News Feed followed 6 min later. The most recent article, from TechCrunch, appeared on 8 October at 15:01 UTC.

Outlets reporting it: News Feed (major outlet), The Guardian Business (major outlet), Bloomberg Technology (major outlet), TechCrunch (major outlet), Hacker News, Quartz, www.theregister.com, Engadget, All Content from Business Insider, BBC Business, Inc..

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How it unfolded

Every source in the order it published.

  1. Hacker NewsASOS app users receive push notifications apparently sent by hackers
  2. News FeedAsos customers report notification warning of ‘hack’
  3. QuartzASOS stock sinks 13% after hackers send threatening notification through its app
  4. QuartzASOS-Aktien sinken um 13 %, nachdem Hacker eine bedrohliche Benachrichtigung über die App verschicken.
  5. www.theregister.comAsos app delivers a data leak threat instead of fast fashion
  6. The Guardian BusinessAsos customers receive ‘hack’ notification threatening to leak data
  7. EngadgetAsos hit by extortion hack that may have compromised some customer data
  8. All Content from Business InsiderASOS customers got an ominous notification this morning. Here's what the retailer is telling users.
  9. News FeedAsos customers’ data ‘may have been accessed’ in hack
  10. BBC BusinessWhat can I do to protect myself after 'Asos hacked' message?
  11. Show 6 later sources
    1. Inc.Hackers Just Turned ASOS’s Own App Against It. Now Its Customers Face More Convincing Scams
    2. BBC BusinessAsos hackers took more personal details than first revealed, BBC finds
    3. Bloomberg TechnologyHackers Tricked Asos Employee to Steal Work Account Login
    4. The Guardian BusinessAsos says customer data accessed by hacker posing as trusted contact
    5. QuartzAsos says hackers tricked an employee into handing over their work account login
    6. TechCrunchAsos confirms breach of customer data after hackers send rogue app notification

Sources

Every article we clustered into this story. Headlines link to the publisher.

  1. Asos confirms breach of customer data after hackers send rogue app notification TechCrunch ·
  2. Asos says customer data accessed by hacker posing as trusted contact The Guardian Business ·
  3. Hackers Tricked Asos Employee to Steal Work Account Login Bloomberg Technology ·
  4. Asos customers’ data ‘may have been accessed’ in hack News Feed ·
  5. Asos customers receive ‘hack’ notification threatening to leak data The Guardian Business ·
  6. Asos customers report notification warning of ‘hack’ News Feed ·
Show 10 more sources
  1. Asos says hackers tricked an employee into handing over their work account login Quartz
  2. Asos hackers took more personal details than first revealed, BBC finds BBC Business
  3. Hackers Just Turned ASOS’s Own App Against It. Now Its Customers Face More Convincing Scams Inc.
  4. What can I do to protect myself after 'Asos hacked' message? BBC Business
  5. ASOS customers got an ominous notification this morning. Here's what the retailer is telling users. All Content from Business Insider
  6. Asos hit by extortion hack that may have compromised some customer data Engadget
  7. Asos app delivers a data leak threat instead of fast fashion www.theregister.com
  8. ASOS stock sinks 13% after hackers send threatening notification through its app Quartz
  9. ASOS-Aktien sinken um 13 %, nachdem Hacker eine bedrohliche Benachrichtigung über die App verschicken. Quartz
  10. ASOS app users receive push notifications apparently sent by hackers Hacker News

In this story

  • Asos
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