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Socceroo Cristian Volpato Licenses AI Clone to Monetise Digital Identity

Australian footballer Cristian Volpato has authorised the use of his digital likeness, becoming the latest athlete to license an AI clone for commercial purposes.

1 publisher · 1 article · first seen 24 Oct 2026 · updated 14d ago

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1 publisher has covered this in 1 article since 24 Oct 2026. The Guardian Sport published first, on 24 October at 19:00 UTC.

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  1. ‘Synthetic twin’: Why Socceroo Cristian Volpato is the latest footballer to license his AI clone The Guardian Sport ·

In this story

  • Cristian Volpato
  • Socceroos
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