NHL Backtracks on Romance Audiobook Campaign Amid Fan Backlash

The league retreats from a marketing push featuring real players after audiences rejected the attempt to capitalize on the hit show Heated Rivalry.

2 publishers · 4 articles · first seen 6 Oct 2026 · updated 29d ago

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The story so far

2 publishers have covered this in 4 articles since 6 Oct 2026. Inc. published first, on 6 October at 21:59 UTC; Deadline followed 33h 26m later. The most recent article, from Deadline, appeared on 8 October at 21:50 UTC.

Outlets reporting it: Inc., Deadline.

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How it unfolded

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Sources

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Crave
Bell Media
NHL

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