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Massachusetts Probes DraftKings AI Use as Bettors Shift to Prediction Markets

The state investigates how the sportsbook used artificial intelligence in promotions while tax revenue losses mount due to migration toward prediction markets.

2 publishers · 2 articles · first seen 25 Sept 2026 · updated 43d ago

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The story so far

2 publishers have covered this in 2 articles since 25 Sept 2026. Quartz published first, on 25 September at 12:10 UTC; Fortune followed 5h 35m later. The most recent article, from Fortune, appeared on 25 September at 17:45 UTC.

Outlets reporting it: Quartz, Fortune.

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Sources

Every article we clustered into this story. Headlines link to the publisher.

  1. 35% of bettors are leaving sportsbooks for prediction markets, echoing the regulatory loophole DraftKings built its business on Fortune
  2. Massachusetts is probing how DraftKings used AI to target losing gamblers Quartz

In this story

  • DraftKings
  • American Gaming Association
  • Massachusetts
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