Users Discover Amazon's 'About You' Profiles Reveal Shocking Personal Inferences
Shoppers are sharing viral screenshots of Amazon's 'About You' feature, which uses purchase history to generate detailed and often humorous personal profiles.
Headline and summary written by an AI model from the linked articles; not reviewed by a person. How this was made
First reported by All Content from Business Insider, 5h 03m ahead of the next publisher · who breaks stories first
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The story so far
5 publishers have covered this in 8 articles since 6 Oct 2026. All Content from Business Insider published first, on 6 October at 17:51 UTC; TechCrunch followed 5h 04m later. The most recent article, from All Content from Business Insider, appeared on 9 October at 09:17 UTC.
Outlets reporting it: TechCrunch (major outlet), The Verge (major outlet), All Content from Business Insider, CNET, zdnet.com.
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How it unfolded
Every source in the order it published.
- All Content from Business InsiderThe internet is having a field day with Amazon's 'About You' customer dossiers. Here's how to see yours.
- TechCrunchHow to find out if Amazon thinks you have ‘flat buttocks’
- The VergeAmazon uses its tracking data to guess whether shoppers have a flat butt and no friends
- CNETAmazon Knows You Have a Goldfish Named Ziggy, Even if You Don’t
- All Content from Business InsiderWhat Amazon's customer profiles got right — and hilariously wrong — about us
- zdnet.comI checked Amazon’s shockingly specific dossier on me – how you can see yours
- All Content from Business InsiderAmazon's detailed customer dossiers are just the tip of the iceberg in the AI era
- All Content from Business InsiderAmazon says its viral 'About You' profiles don't use outside data. Here's how to edit yours.
Sources
Every article we clustered into this story. Headlines link to the publisher.
- Amazon uses its tracking data to guess whether shoppers have a flat butt and no friends The Verge ·
- How to find out if Amazon thinks you have ‘flat buttocks’ TechCrunch ·
- Amazon says its viral 'About You' profiles don't use outside data. Here's how to edit yours. All Content from Business Insider
- Amazon's detailed customer dossiers are just the tip of the iceberg in the AI era All Content from Business Insider
- I checked Amazon’s shockingly specific dossier on me – how you can see yours zdnet.com
- What Amazon's customer profiles got right — and hilariously wrong — about us All Content from Business Insider
- Amazon Knows You Have a Goldfish Named Ziggy, Even if You Don’t CNET
- The internet is having a field day with Amazon's 'About You' customer dossiers. Here's how to see yours. All Content from Business Insider