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AFL orders Sportsbet to stop using players in AI content

The league has instructed its gambling partner to delete videos featuring athletes delivering scripted lines and to cease using their likenesses without permission.

1 publisher · 1 article · first seen 13 Oct 2026 · updated 25d ago

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1 publisher has covered this in 1 article since 13 Oct 2026. The Guardian published first, on 13 October at 14:00 UTC.

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  1. AFL tells Sportsbet to stop using players in AI generated content The Guardian ·

In this story

  • AFL
  • Sportsbet
  • Lachie Neale
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